For companies with a recognizable brand and nationwide presence, small details can make a big impact. Custom lapel pins provide a simple but meaningful way to reinforce brand identity, recognize partners, and celebrate internal programs.
U-Haul, one of the most recognizable moving and storage companies in North America, uses custom pins across multiple programs and initiatives. By partnering with All About Pins, U-Haul has created a variety of custom enamel pin designs that represent different divisions, services, and brand campaigns.
Each pin reflects the company’s strong visual identity while giving employees, affiliates, and partners something tangible to wear and collect.
U-Haul is known for its bold colors, clean branding, and recognizable logos. These elements translate perfectly into custom lapel pins, which allow organizations to create small, wearable pieces of their brand.
For this project, several different designs were produced to represent different parts of the U-Haul ecosystem. Each pin uses durable metal construction and vibrant enamel colors to recreate the brand’s visual style in a compact format.
From marketing initiatives to partner recognition, the pins serve as a visual representation of the company’s network and services.
One of the designs highlights U-Haul’s Easy Pak Box Kit, a product designed to simplify the packing process for customers.
The pin design mirrors the product packaging, featuring the Easy Pak branding, the box graphic, and the recognizable U-Haul color palette. The result is a detailed miniature version of the product that instantly communicates the brand message.
Pins like this can be used for promotional campaigns, internal recognition, or brand awareness events where employees and partners represent the product line.
Another unique design showcases the Storage Affiliate Advertising Van, often referred to as SAAV.
This pin features a custom shape that follows the outline of the advertising vehicle, creating a dynamic silhouette rather than a traditional circular pin. The custom shape makes the design stand out while reinforcing the vehicle branding used across U-Haul’s marketing network.
Custom shaped pins like this are a great way for companies to highlight specific programs or initiatives in a way that feels creative and memorable.
U-Haul also created a pin for the Frame RDM program, featuring a bold black and orange design with strong graphic elements.
This design uses a framed layout with stylized icons and lettering that represent the program identity. The contrast between the black background and bright orange details creates a striking look that captures attention while maintaining a professional appearance.
Programs like this often use pins as a way to recognize participation or involvement within the organization.
The Moving Help Elite pin represents one of U-Haul’s recognition programs for top-performing service providers.
The design features a shield-style layout with stars and bold lettering that highlight the “Elite” designation. Recognition pins like this are commonly used to celebrate achievement, reward performance, and build pride among team members.
Because they are wearable and collectible, they create a lasting reminder of accomplishment.
Companies like U-Haul use custom pins for many different purposes, including:
Because pins are compact, durable, and easy to distribute, they are one of the most versatile branded products available.
They can also become collectible items that employees and partners enjoy displaying over time.
Every pin created for U-Haul started with a simple concept and was developed into a finished design by the All About Pins team.
Our process includes:
Whether you need recognition pins, promotional pins, or branded collectibles, custom lapel pins provide a powerful way to represent your organization.
If your company is looking for a creative way to celebrate programs, promote products, or recognize teams, custom lapel pins are a proven solution.
The team at All About Pins works with organizations of all sizes to transform logos, products, and brand concepts into high-quality enamel pins.
Start your custom pin design today and bring your brand to life with a collectible piece your team will be proud to wear.
