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Pinning Down Your Brand's Success: A Guide to Custom Pins for Apparel Brands

Custom pins are an effective way for apparel brands to promote their merchandise,increase their visibility, and increase customer loyalty.

Design

Creating Custom Pins to Represent Your Apparel Brand

Apparel brands are companies that design, produce, and market clothing, footwear, and accessories. By creating collections designed with their audience in mind, apparel brands have the potential to form meaningful, engaging connections with their customers. Showcase their brand's unique vision with creative collections that inspire, impress, and engage audiences. 

Custom pins, like fashion apparel, can be used to increase brand recognition and visibility. They can be worn by employees or customers, given away as promotional items, or to draw attention to a new product or collection. Custom pins are a great way to create a sense of community among customers. Let's say you have a loyal shopper club and you make an exclusive pin design for your customers in that club, these customers would feel like they are part of something larger, helping you create a more loyal fanbase.

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Choosing the Kind of Pin Right for Your Brand

Lapel pins are a type of custom pin that is worn on clothing or accessories. There are different types, such as hard enamel, soft enamel, die-struck, and offset printed pins. Enamel pins are made using a combination of enamel and metal, and usually have a glossy finish. 

Soft enamel pins are the most common option for custom pins, recognizable by the raised metal borders and the colored enamel paint fills. 

A hard enamel pin is smooth and flat, contrasting from soft enamels raised metal borders and recessed color fills. It is a popular choice for lapel pins and promotional items because it has a smooth, glossy finish and a high level of durability. Hard enamel pins also known as cloisonne pins are polished and bright, similar to jewelry.

Die-struck pins are pins created by striking a design into the metal. A popular option is an antique metal finish to show contrast between images and text on the pin. If you are looking to create simple, elegant designs in various metal plating finishes, die struck would be the option you want. Die struck pins can be plated for high polished or antique finishes, with very unique looks to each.

Offset printed pins are great for photo realism and unlimited color in your lapel pins.These pins are created using a printing process then put directly onto the lapel surface. Usually these pins once printed will need some coating to preserve the print, this can give the pins a longer lifetime, but also can add a vintage feel.

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Keeping Up with Trends by Adding Special Features

Pins are a very customizable product, and leave plenty of room for creativity. They can be small or large, colorful or monochromatic, timely or timeless. A single brand can make many different pin designs.

If your brand would like to add something a little more special to your pins you can add glitter, flashing led lights, gemstones, and even make them glow in the dark. Your brand’s custom pins can really stand  out amongst the competition.

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Who Else has Pins? Have Pins Helped them?

Most apparel brands have their own specific niche or audience, and as they continue to grow they may want to offer different types of merchandise, such as customized pins. Apparel brands can use custom pins to promote merchandise, offer a larger variety of merchandise, or draw attention to specific products or collections. 

Take  Mover & Shaker, a hospitality-themed apparel brand based in Jacksonville, Florida. They use pins to promote their apparel and social media pages, which caters to their niche of servers and bartenders everywhere. Mover & Shaker sells more than just apparel, they also sell barware and a large variety of pins. Their merchandise is creative, eccentric, and humorous, directing their images, themes, and slogans towards inside jokes in the bartender and server communities. Their Instagram page has 137 thousand followers where they not only advertise their apparel and pins but post videos and memes in their hospitality niche, using positive content to attract people within their community.  Their popular and diverse lapel pins are often worn by bartenders on duty, as shown on their Instagram.

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Svaha Apparel is an apparel brand founded in 2015 by mother and fashion buyer Jaya Iyer. When her daughter was wanting math & science themed apparel, but was unable to find any, that's where her idea for Svaha came from. Svaha makes apparel (for adults and children), jewelry, scarves, hair accessories and pins all themed towards women and children with interests in STEM( science technology engineering math), arts, and humanities. Lots of teachers, librarians, and women buy their merchandise and share it on their instagram with 16 thousand followers. Svaha is an ever-growing business who has even been featured in Good Housekeeping. 

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Addicted to Fresh Clothing, an apparel brand based out of Charleston, South Carolina sells clothes such as t-shirts and gym shorts, but in 2022 through All About Pins, made a pin to represent their hometown of Charleston. They are a small but growing brand dedicated to making trendy, yet quality long-lasting apparel. 

Another brand, Running Hot Apparel who is based in New York City specializes in selling hats. With the help of All About Pins, they were able to make hat pins of their logo to market to their customers. Tagged in their Instagram page you can see customers sharing their Running Hot Apparel, showing off the pins attached to their hats.

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Tips & Tricks for Making Apparel Brand Pins

Making customized lapel pins to match your apparel aesthetic is a great concept that can be very beneficial to boosting sales and help build a brand name. Although, it may not be as simple as making a design and uploading it on the brand website. 

The first recommended step to success would be to make sure your pin designs match with the brand aesthetic or logo, to ensure they fit within your niche and can draw an audience in. 

It is also recommended to have several different designs and options for customers to shop through and choose which one suits their individual style best. 

Once the pins are ready to go on the market, then comes marketing. Doing social media advertising on Instagram and Facebook is a great way to grow brand awareness, but you can also offer bundle deals online and give out promotional pins at marketing events or trade shows to network with potential new customers. 

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How they Increase Sales & Customer Loyalty

Custom pins can be used to increase sales, customer loyalty, and brand recognition. They can be used as promotional tools to draw attention to the product or brand, can be distributed at trade shows, conferences, and other events, or even given away as gifts to potential customers. Custom pins can be used as a form of advertising. 

They can be worn by employees or customers, allowing for increased brand exposure, which can lead to increased sales. Finally, custom brand pins can be used as a way to show appreciation for customers and potential customers, making them feel more valued and thus more likely to stay loyal to the brand. 

Turn Your Apparel Art Into Custom Pins

Custom pins are an effective way for apparel brands to promote their merchandise, increase their visibility, and increase customer loyalty. With the right design and promotional strategy, apparel brands should use custom lapel pins to create unique, recognizable looks that stand out from the competition. By utilizing social media, running promotions, and attending trade shows, brands can effectively market their pins and apparel to reach new customers and business heights.

All About Pins can work with you to create a lapel pin design that is unique to you and your apparel brand. Our team of talented graphic artists are specialized in working with customers to create lapel pins that are creative and unique. 

Turn your apparel art into custom pins and start your free design today.

 

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