From Oktoberfest celebrations to beer festivals, custom pins are fast becoming the go-to accessory for breweries looking to connect with patrons and fans.
5-minute read
From Oktoberfest celebrations to beer festivals, custom lapel pins are fast becoming the go-to accessory for breweries looking to connect with patrons and fans. The pins themselves come in all shapes and sizes to celebrate events, promote new products, and more! Whether it’s a lager, cider, or any other type of beverage on tap, there’s always a creative way to introduce a custom lapel pin. Here are a few of the big names we’ve helped design custom brewery:
A project started in the UK that migrated all the way to Texas, Austin EastCiders is known for blending European and American apples to create a crisp, fresh take on traditional ciders. They have a reputation for creating ciders with a balanced taste that appeals to drinkers who generally prefer beer or wine, and have fostered a strong connection to the local community in Austin. They offer live music and host events that celebrate the community’s unique music culture, while always maintaining the perfect atmosphere to enjoy refreshments with friends, family, and locals.
Sweetwater has been a staple for IAP lovers in the Southeast United States since the late 90’s. The company started out in Atlanta, Georgia, and has become well known for its high-quality craft beers inspired by outdoor adventures and laid-back lifestyle. Their flagship 420 Pale Ale is complemented by a range of other IPAs, stouts, and seltzers which are all fan favorites at festivals and beer gardens around the country. In fact, Sweetwater even hosts their own event called 420 Fest every year, where people come from all over to enjoy live music, entertainment, and cold beer.
Shiner is the oldest independent brewery in Texas. Their flagship Shiner Bock lager was first brewed all the way back in 1913. Today, they have a state-of-the-art distillery with an authentic Texas-style BBQ restaurant that runs year-round. Over the years, we’ve helped design lapel pins like these to help them stock up on brewery merch offered to patrons and people touring their facilities, and to celebrate special events like Oktoberfest!
Toppling Goliath has no shortage of brewery merch. On top of lapel pins, they also have patches, hats, hoodies, flags, footballs, cups, and more! And if you’re not in the mood for a beer, they also have coffee, you can stop by their tap house for lunch or some of their coffee! Toppling is focused on creating a fun and inviting atmosphere for patrons where anyone can enjoy some music, games, and - of course - a cold beer to round out their day.
Dale’s Pale Ale was first brewed in a basement, and now it’s available all over the country! The Oskar Blues team has two tap houses that are constantly hosting live music and special events for the local community. When it comes to brewery merch, they go all out! On top of lapel pins like these, they sell sunglasses, patches, stickers, and even accessories for dogs! Building a strong sense of community is key to the success of any local brewery, and it’s great to see Oskar Blues doing so well!
The main mission of Three Weavers Brewing Company is to promote a positive and inclusive community centered on a collective passion for craft beer. At the end of the day, they’re motivated by bringing friends and family together, which is why they decided to create custom lapel pins to promote their brand and share their message. When visiting their tasting room, you’re sure to see pins like these among the brewery merch they have on offer, giving fans and followers a special token to take home after a fun night out!
Blake’s Hard Cider likes to design lapel pins that promote new products like their Saint Cheri and Rainbow Seeker Ciders. Making pins in the shape of beer cans is a fun way to celebrate new releases, but we’ve seen all kinds of different shapes for brewery pins. As long as it captures something unique about the brand, it will appeal to fans and patrons alike, while helping share the organization’s unique story.
Lapel pins, patches, and other custom products have been explored by breweries across the country as a means of evolving their approach to marketing and customer engagement. For fans of the craft beer experience, lapel pins like these have become an essential part of the experience! Whether you're launching a new product or hosting a special event, a new set of custom pins are sure to leave a lasting impression. Get started on your own design today!
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