Ways Customers Make Their Challenge Coins Unique There are a number of features that can be used on commemorative challenge coins. One of the most notable is the item’s shape. Traditionally, challenge coins are round. These days, more and more customers are leaning towards unique shapes like squares, rectangles, and triangles. The more unusual the challenge coin, the more interesting it becomes. Other add-ons like glitter, glow-in-the-dark enamel, decorative edges, and sequential numbering can significantly alter the appearance of a challenge coin and make it more collectible. In fact, companies can choose a variety of these options as a way of setting themselves apart from the competition. People will begin to associate the challenge coin with a particular moment in their lives. Those crew members working on the Price Is Right will remember a moment in history where Drew Carey replaced long-term host Bob Barker. All they have to do is look down at their challenge coin to remember their role on the show.