How to Start Your Own Enamel Pin Packs
Selling pins in a series, or in a pin pack, can turn your artwork into profitable merchandise that brings awareness to your brand or online business....
Enamel pins are popular accessories due to their functionality and versatile designs. In this page we will guide you from design to sales; join us on a journey to transform your ideas into enamel pins and your enamel pins into profit with All About Pins.
Crafting Identity & Unleashing Creativity with Enamel Pins
Enamel pins have risen in popularity over the years, capturing hearts with their functionality and the many ways they can express individuals. These small pins can become powerful tools for not only self-expression but also for branding and creative marketing.
Enamel pins can act as a creative canvas for businesses, artists, and consumers alike. They offer a unique and physical way to express identity, share passions, and promote brands both big and small. From fashion statements to employee motivation, these tiny wonders have made their mark on various industries.
In this comprehensive guide, we'll delve into the art of designing, creating, and successfully selling enamel pins, providing insight for aspiring pin designers, small business owners, artists, and anyone interested in creating and selling their own custom pins.
The Journey of Enamel Pin Creation
From creation to design to ordering, customizing your own enamel pins can be an exciting endeavor, filled with lots of opportunities for creativity. There is a process that goes into designing your enamel pins, which we are going to break down step by step:
Picking a Niche and Planning Your Design
One crucial thing before stepping into the design phase is to choose a niche and develop a clear vision for your pins. This step sets the foundation for your successful pin collections that resonate with your audience.
Wide Array of Design Ideas
When customizing lapel pins with All About Pins, you have access to a vast realm of design possibilities. You can start with several different types of pins.
Soft enamel pins are the most common due to their price point and texture, but cloisonne pins are great if you’re looking for a higher quality and more durable pins. Die struck pins are wonderful for years of service or military pins, and offset printed pins are a wonderful choice if your designs require lots of detail and bright colors for a photo realism effect in your custom pins.
Your pins can be as small as 0.75” or as large as 2”, you can add up to seven colors on us but more for a small charge added. You can even make them into custom shapes, add gemstones, glitter, or glow in the dark. When you design pins with All About Pins, you can bring all of your ideas to life in these portable and popular accessories.
From start to finish, our informed representatives and experienced graphic artists at All About are here to bring your pin ideas to life. We will walk you through the design process, ensuring that getting your custom enamel pins in hand is a seamless process.
Reviewing, Revising, Approving Proofs, and Placing Your Order
When creating your own custom designs with All About, you have the power to revise proofs as much as you need to get the perfect design. Our artists are here to help you create pins that match the vision you had in mind.
You can revise your design through email or over the phone with our team and our team will promptly work on it, getting revisions back to you. Once you’re happy with the design, just approve it and feel free to place your order either through your quote or by calling one of our representatives. 
Color Matching with Pantone Colors
You can keep your pins in a die struck style with no enamel coloring or have as many color options as needed to complete your design. When it comes to color, all factories work with Pantone colors and the Pantone color matching system.
The colors that display on the screen when looking at your proof may come out slightly different on your real life product, so to ensure your custom pins display the perfect colors, feel free to buy a Pantone color book from Amazon or other websites when choosing colors for your design.
Selling and Marketing Your Enamel Pins, Widening Your Brand Reach
Once your pins are ready, it’s time to explore effective selling and marketing strategies. You can sell your pins through an online platform such as the popular Etsy, or through your own domain. Lots of artists sell their custom pins at conventions and expos that suit their niche as well as giving them as gifts to customers or as promotional deals at events.
In this day and age, social media is crucial when it comes to the branding and marketing of your small business. You can take high quality photos and post them on your social media accounts, shining light on these products and persuading people to buy these collectible accessories.
Common Risks and Mistakes to Avoid when Selling Enamel Pins for Your Brand
When designing and selling pins that match and promote your brand, although it is a low cost investment, there are some common risks and mistakes to avoid. Starting with the beginning of the process, make sure your proofs are perfect for you before ordering. Don’t be afraid to ask for revisions multiple times, at All About we strive to make your custom pins exactly what you had in mind.
Also when it comes to the design aspect of the process, don’t be afraid to try flashy designs or upgrades to add a bit of pizazz to your pins. You can design several pins in different sizes, shapes, colors, and more. Having an array of options for your customers will ensure your consumers are happy and will persuade them to collect more of these treasures.
When you have your pins and are ready to sell them, make sure to market them effectively. Compare prices with other pin-makers to ensure your price is worth its value, use several different outlets to widen your brand reach, go to events and conventions, and build relationships with other business owners similar to your own.
Finally, make sure to be patient and dedicated and have fun with creating and selling your own pin merchandise. It may take some time to make your brand grow, so don’t give up if it doesn’t seem to become successful immediately.
Transform Your Ideas into Reality with All About Pins Today!
With our 20 years of experience, at All About Pins we guarantee quality custom products and a seamless ordering process, ensuring that your enamel pins are a testament to your brand’s excellence.
As you embark on your enamel pin journey, remember that we strive to be your trusted partner in bringing your ideas to life.
If you're ready to turn your enamel pin dreams into reality, take the first step with All About Pins. Contact us today and discover the endless possibilities of designing, creating, and selling enamel pins that captivate hearts and minds.