Custom die struck pins are timeless. How colors are used in designs varies every couple of years. Bright bold colors are popular one year and then muted paler colors come into favor. A custom die struck pin always looks good.
Die struck pins are the most popular choice for years of service pins and achievement pins meant to be worn daily on a uniform. Their clean classic all-metal appearance makes it easy for them to be worn with outfits or uniforms and avoid any clash of color. When made with one of our antique metal platings, die struck pins are also some of the most legible pins. While corporate color and design standards change, a die struck pin will continue to look good and not out place throughout these. This is very important when a company launches a custom years of service pin program. Some of these are in place for 10-20 years and the pins need to look as and "on-brand" at the end of the period as they did at the beginning.
Custom die struck pins are named after their manufacturing process. The inverse of your design is carefully carved in a metal "die". This is a cylindrical piece of steel that is also called a mold. The die is put into a minting press and used to strike a strip of the base metal. This press puts hundreds or thousands of tons of pressure on the metal. When the die is lifted, the impression of your design remains. This process of manufacturing creates an incredibly durable design. It's how coins have been made for thousands of years. The lack of paint also increases speed of production!
A die struck pin is actually how soft enamel and cloisonne pins start their life, which are named after the paint type used to add color to them. If your design would be enhanced by color, check our soft enamel and cloisonne pin pages!
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