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Real People. Free designs. Fast Production. Free shipping.

Soft Enamel Pins


Custom soft enamel pins have consistently been the most popular pin type for more than a decade. They allow for a great deal of flexibility in design and the bold featuring of numerous colors. We include the first 7 paint colors at no charge!

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Soft Enamel Lapel Pin Pricing

Size 100 200 300 500 750 1,000 2,000 3,000 5,000 10,000
0.75" $2.77 $2.19 $1.59 $1.34 $1.22 $1.16 $1.05 $0.87 $0.77 $0.62
1" $2.83 $2.26 $1.68 $1.38 $1.27 $1.20 $1.07 $0.91 $0.80 $0.68
1.25" $2.91 $2.41 $1.80 $1.44 $1.31 $1.23 $1.13 $0.96 $0.85 $0.71
1.5" $3.09 $2.63 $2.11 $1.56 $1.42 $1.35 $1.21 $1.03 $0.95 $0.78
1.75" $3.44 $2.90 $2.38 $1.85 $1.70 $1.63 $1.52 $1.33 $1.21 $1.10
2" $3.65 $3.11 $2.60 $2.06 $1.92 $1.83 $1.72 $1.54 $1.41 $1.30

Soft enamel pins are instantly recognizable by the raised metal borders and recessed enamel paint fills.

This contrast creates visual depth and a striking design. This feature is one of the few things that all soft enamel lapel pins have in common. They come in all shapes and sizes and can vary from small and simple to 7" wide and elaborate with crazy shapes and upgrades like cutouts, 3D molds, rhinestones, translucent paint, LED blinkers, glitter, and more.

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How Our Process Works

Step 1

Send Us Your Ideas

The first step to getting custom coins is simply send us your idea. It can be a sketch, photo, or logos in AI, EPS, or PDF formats.

Step 2

Receive Your Custom Proof (& Request Revisions if Needed)

After you give us your design idea, we will then create a proof and we work with you until we get your approval.

Step 3

Approve & Production Begins

Your approved artwork will be sent to our custom lapel pin production line where we will machine a custom lapel pin mold to begin the production process! The complete process usually takes 10-14 days

Step 4

Your Order Gets Shipped

Once your lapel pins are completed and pass quality-control, they are packed and shipped! We ship free via UPS Next Day Air to U.S. addresses because no one likes to wait, especially for custom pins.

Custom soft enamel pin uses vary as much as their appearances do. We regularly make collectible enamel pins for corporate uniforms, career milestones, and employee recognition. We also make custom enamel pins for brand, product line, new movie, book, and graphic novel launches. Artists (both musical and graphic) also favor custom soft enamel pins to showcase their logos and artwork.

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What Are the Best Designs for Soft Enamel Lapel Pins?

Because soft enamel pins are die struck and feature raised metal borders separating all their enamel colorfills, they are the best pin type for designs that have defined and clearly separated colors. You can see samples here. For intricate designs involving gradients or fine details, photographic lapel pins or silk screen lapel pins would work best. The best of both worlds is the slightly more expensive cloisonne lapel pin. It features the clean color delineation of soft enamel pins but gives you the option to add fine details to the surface of the custom pin with silkscreens due to its smooth surface.

Choosing a Plating

The plating selection for your custom enamel pins is extremely important. It can change the whole look of the pin and take it from classic Americana to modern and edgy. Most custom corporate pins feature traditional metallic platings of gold, silver, or copper. For pin designs with light paint colors or lots of text, we recommend going with the antique versions of these metallic platings to enhance legibility. Modern designs frequently utilize our colored metal finishes though. The most popular is our black metal finish, which makes for a striking lapel pin that features very bold lines. This lapel pin finish is very reminiscent of striking comic book pen and ink artwork.

Black Metal Enamel Pin

Rainbow Metal Plating

Silver Plating

Order Soft Enamel Pins Now for Delivery In Just 10 days

You don't have to be a lapel pin expert to order custom lapel pins with us. We'll walk you through every step of the process so you can quickly order the exact pins you want. If you're replicating a logo or other preexisting design, email it to us or upload it on our quote form. If you need help creating a design, visit our pin gallery to view some of the soft enamel pins we've created in the past. From the designs you see there, you can get some inspiration for your own pins.

We're also just a phone call, text, message, or email away and always eager to talk through design options with customers! Once we have a solid design idea for your lapel pin project, we'll start on a full-color proof and send it to you via email within just 24-hours. Make any changes you want. Once the custom pin proof is perfect and you give approval, we'll get to work making your custom enamel pins!

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Lapel Pin Plating

Antique Copper

$0.10 per pin

Antique Gold

$0.10 per pin

Antique Silver

$0.10 per pin

Black Metal


Black Nickel




High Polish Gold




Dual Plating

$0.70 per

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Pin Attachments & Presentation Options


Learn More


Learn More

Lapel Pin Upgrade Options


3D Mold


Card Stock



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Every order of custom lapel pins includes

Free Artwork

Free Artwork and Design with Unlimited Revisions

Free Proof

Free Full-color Proof Delivered via Email

Fast Production

FAST Production
Shipping in ~7-10 days

Free Shipping

FREE UPS Air Shipping
To US Addresses
(APO Deliveries Extra)

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Pin Design Today

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What Our Clients Say


Everyone was so kind and patient with…

Everyone was so kind and patient with my team and I. Great customer service! Especially from Chelsea Mummert!

Date of experience: July 13, 2022

Awesome the only thing I recommend is…

Awesome the only thing I recommend is delivery to PO. You all will get so many more pin orders that way🤙

Date of experience: April 04, 2022

Artwork was excellent! Very happy with my Order.

Artwork was excellent! Response time and cost were also excellent. I will definitely recommend them.

Date of experience: June 02, 2022

Sandie was a huge help!

Sandie was a huge help!My company has been ordering from All About Pins for a long time and they've always been a great vendor for us. Sandie helped me with a recent order and was wonderful to work with.

Date of experience: April 08, 2021

Featured Products

  • Soft Enamel

    Soft Enamel

    Custom enamel pins are our most popular type of lapel pin due to their affordability, high level of customization, and visual design depth.


  • Cloisonne


    Our highest quality product, cloisonne pins have a jewelry-like appearance with the highest perceived value.


  • Die Struck

    Die Struck

    Custom die struck pins are the most popular choice for years of service awards and offer a classic and timeless appearance.



  • Trading Pins

    Trading Pins

    Our highest quality product, cloisonne pins have a jewelry-like appearance with the highest perceived value.