All About Pins customer Trakus is attending a convention in Tucson, Arizona where they plan to promote their new technology. They contacted us because they wanted to create custom lapel pins for workers to wear and hand out to interested parties. The design that they decided to go with included four pieces of critical information. The first was the words, “Trakus T-Net Member.” The second was the company’s unique logo with their name written inside. The third was its date of establishment. Last but not least, the company’s web address was listed at the bottom of the pin. Details like these help Trakus remain a company of interest at upcoming conventions and technology-related conferences.
Promoting Name Recognition at Public Events Custom lapel pins are a great way for a new or familiar company to create and promote name recognition. At conventions, it is hard to set yourself apart from the crowd. Having attractive lapel pins on hand is vital at these types of events because they help create name and logo identification. Individuals that see Trakus’ pins will instantly know that the company has been around since 1997 and that a website exists where they can go to for more information concerning the type of service it provides. Even without knowing what the company is all about, potential customers have a way of contacting Trakus which is an important part of branding.
Building a Brand Through a Company Logo A bold and eye-catching logo on something as visible as a lapel pin helps potential customers remember the company being promoted as well as the product or service that it offers. Each and every time a person sees the logo, they will recall the item or technology being promoted. Trakus uses a horse and jockey to symbolize its position as a frontrunner in its line of business.
Portable Advertising Wherever You Go The custom lapel pins created for a convention or meeting can also be worn at sales calls or be included in promotional packages. No matter where you are at, these small pieces of advertising can be worn on uniforms and suits as a way of further promoting your company. This is especially helpful when you are in the public eye or stepping out for lunch with a potential investor or client.
Higher Visibility Equals More Customers If you have your lapel pin on at all times, it will make you more approachable. People will begin to identify you with the company that you work for. This will give them the opportunity to ask questions about the business and leads to an increase in new sales. It can also win you the trust of new financiers who believe in your company just as much as you do. Custom lapel pins play a major role in getting the word out about your business. Customers like Trakus understand the importance of free advertising. They chose to create a design that not only helps them build their reputation; it also generates interest in the company and all the services that it provides. That’s what we call successful marketing!
